is situated in Windhoek Namibia, albeit the vision of the company is global. The core business of the company is to conduct daily media content analysis of all mainstream print and broadcast (radio, TV) media for Namibian clients, and to direct that towards strategic communications evaluation. The digital era calls for real time global media monitoring and live interactive dashboads and reporting services, which is offered to Namibian clients as well as agencies and companies abroad. Covering more than 80 million sources of information across blogs, forums, social media channels, news channels and more, NaMedia also offers single-platform social media engagement and analysis tools to clients linked to the reporting services. NaMedia employs media content analytics that both capture and analyse data as an portrayal of perceived and dominant public awareness, and perceptions towards top communicating brands. NaMedia has a database of twelve years to draw from, that has provided clients and the general public with in-depth insight on various research topics that align with or inform the corporate strategy.
NaMedia proactively works with Government, ministries, corporate companies, and SMEs to pave the way to effective communication that has sustainable and respectable standards.
Team NaMedia procures all local and international resources to ensure that we collectively convert challenges into opportunities.
WHY COMMUNICATION MATTERS
Ever heard of the saying; '…what I know, is what I read in the papers?'
NaMedia's clients benefit from two levels of coding that offers two integrated products;
Profile data analysis (macro analysis)
– used for benchmarking all Namibian Protagonists (industries, companies, spokespeople) across media
Detail data analysis (micro analysis)
– used for Key Performance Indicator (KPI) tracking in the form of trend analysis, to indicate a monthly Media Strategy Effectiveness score (MSE score). The latter assists our clients to best integrate the communications- with marketing departments; and to get the 'right information across at the right time'. The complex task of formulating key messages to key stakeholders becomes an ambitious investment into your reputation account, because you have an objective evaluation tool that reflects true outcome (public perception), versus strategy on paper.
What is known by the board – is not necessarily known by the public, and only proactive communication can visibly impact on the brand reputation.