Media Content Analysts: Simona Isaaks, Leena Halweendo, Wilson Ziunye, Teopolina Kamati
Clippings & Updates: Virginia Mufaya
Office Cleaner: Veronika Mbavanga
NaMedia’s bookkeeping/accounting is done by an independent consultant; Ronell Oberprieler, and also contracted auditing firm Stier Vente.
NaMedia’s bookkeeping/accounting is done by an independent consultant; AC Financial Services. NaMedia’s software and hardware is maintained and upgraded by independent specialists.
The technical abilities of the media analysts include:
- Vast knowledge of categorising topics into their respective issue clusters (media analysts are trained on hundreds of issue clusters with thousands of individual topics) to capture data into a specialised software programme
- The media analysts are trained in all client code books, meaning that they have extensive knowledge of clients’ products, protagonists (products or spokespeople) and focus topic areas
- Integrating datasets to create dashboards illustrating key performance indicators and trends for sentiment, volumes, share of voice, and competitive ranking
- Interactive feedback and recommendations pertaining to reputational risks and opportunities for public communications